TRADITIONAL MARKETING
Almost all of us are exposed to traditional marketing channels
WHY TRADITIONAL MARKETING
By traditional marketing, we mean conventional marketing that helps to reach the target group using various offline advertising and promotion channels. These are all marketing activities except for digital ones and refer to:
- TV and Radio advertising
- Advertisements in print media (daily newspapers, magazines)
- Printed materials (flyers, brochures, posters, business cards)
- Billboards and other posters
- Stands at fairs, etc.
- Promotion at points of sale
- Direct mail (offers, brochures, greeting cards).
We create creative solutions for brochures, flyers, and posters; we arrange media leases (TV, radio, billboards, print); we organize a presence at fairs and conferences. We take care of all your printed materials: business cards, letterheads, envelopes, and posters.
MASS MEDIA
Although more and more people are taking advantage of the Internet, many potential customers still don't have access to the Internet. Online advertising can increase your user base, but traditional marketing channels expose almost all of us.
This is the era of rapid IT development. Still, we must be aware that only some are happy and skilled with the Internet and social media, which is why billboards, brochures and advertisements still play a significant role in advertising.
TRADITIONAL MARKETING ADVANTAGES
Exposure
Many traditional marketing channels are mass media due to their extensive audience reach. Billboards, television and newspapers are visible to thousands, if not hundreds, of thousands of people during the campaign.
New audience
Exposure through traditional marketing channels allows you to reach an unintended new audience: potential customers. You did not target this audience segment but covered them in the mass media.
Tangibility
Holding something tangible like a business card or a letter you sent in the regular mail that contains a coupon can be meaningful to your target audience and position your brand positively in the minds of customers.
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